Whitney McNamara's Sea Monkey Rodeo.
This blog moved over here in August 2006. Come by if you're interested in newer posts.
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All opinions expressed here are, of course, entirely my own personal views, and do not reflect the views of my employer or its associated companies.
Tuesday, November 15, 2005
MediaPost Makes Bold Suggestions for Email Marketing
Pointer to a MediaPost column that discusses the "seductive attraction" of madness like the endless "best day to send email" discussions, and why one-size-fits-all approaches are generally weak.
Nice to see this point aired again, and yes, yes, yes: there is no "one true day" for email marketing...and while we're at it, one-size-fits-all sucks as an approach to targeting, too.
