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Friday, July 02, 2004
Old News, now: Return Path and NetCreations
As noted in blogs here, here, and here by interested parties, NetCreations was acquired by Return Path last week. (As an aside, it's interesting that I was immediately contacted by a good friend who first read about it on Matt Blumberg's blog -- and like a number of other people I've since spoken to, he noted that it was the first time that he'd gotten breaking news on an acquisition via RSS.)

So this is a really good thing. NetCreations' and Return Path's offerings complement each other incredibly well, and this is a case where the whole has great potential to become far more than the sum of its parts. It's a little frightening to say it, but the gushing press release is accurate: everyone involved is really excited about this and looking forward to the future of this company.

It's also extremely refreshing to see the care that has been taken throughout this process: the management on both sides has worked hard to convey their respect for their employees. In a company that (post merger) totals less than 70 people that is really valuable, so let me be the first to say that I, for one, appreciate what they've done and welcome our new RSS-enabled overlords. :)
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